1 in 5 Tap Social Media for Healthcare Information


Yes Healthcare is getting personal according to a new Pew study with 80% of  consumers going online for health-related information. Furthermore 1 of every 5 use social media as their go-to resource for what ails them. Of those who use social media for healthcare information, 94% cite Facebook as their primary platform according to a National Research Corporation study.

Back in the day, all the way back to the late 90’s…WebMD created the first true platform for consumers to help themselves to valuable researched healthcare information. They continue to be a first online choice for an estimated 15 million unique visitors each month who check personal symptoms and potential solutions that prepare them to have an informed two-way dialog with their doctors and caretakers.

Today we as marketers must include social media as an integrated component of our online ad campaigns to compete regardless of how difficult it may be to get started or how long it takes to make it a seamless, measurable and lucrative media channel. Marketing today is all about being in the right place at the right time for your prospects to search and find your voice (and brand).

For insurance and healthcare marketers, the days of standalone campaigns that push your message out to a list or that try to guess which websites prospects are most likely to visit are long gone.

Steve Emory, co-author DM Deja vu

President, Managing Partner Emory Digital

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Explore posts in the same categories: CRM, Healthcare, Insurance, Media, Online Marketing, Search Engine Marketing, Social Media, Web traffic

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One Comment on “1 in 5 Tap Social Media for Healthcare Information”


  1. I couldn’t agree more with Steve Emory. The first place I go with questions about my health or if I want to understand the use/side effects of a medication is to research it online. This is another great example of how times have changed.


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