Reputation Management-5 Tips to Protect Your Online Brand


One of the worst fears for any business is finding out that you are the victim of an unfair, dishonest smear campaign on the Internet.

As much as the Internet can help your business gain exposure and grow, it also provides a huge microphone to people looking to spread terrible rumors about your business.

You can’t afford to be defined by underhanded competitors or eccentric former customers!

Here are 5 Tips to help you take control of what is being said about you company on the Internet.

1. Browse the web and set up email alerts for your brand to be sure you know what is being said about your business. Go to http://www.google.com/alerts and be informed via email when new occurrences of your brand show up on the Internet.

2. Participate actively in your online community with blogging, email news and group forums to help give your brand a positive image. As you get more involved, the number of positive online reviews will occur.

3. Use Social Media to Your Advantage as many of your customers turn to Facebook, Twitter, Google + and Pinterest as a way of sharing and reviewing their experiences. This is one of the easiest ways to get feedback on your products or services and react to offset any negative press quickly.

4. Promote Customer Reviews to keep information about your company fresh and accurate. Business citation sources such as Google Places will aggregate information from third-party sources that may be old or less than favorable. Ask customers on you Website or in your store to give you a  review of their experience at the point of sale and offer a thank you incentive to do so. Then simply post this great new testimonial content on your Website and Social Profiles.

5. Leverage your positive reviews by asking publishers if you can link from the review to your site. This gives your Website fresh, relevant and positive content for new visitors to see and helps you conform to the new Google “Unnatural Links” algorithm that keeps your rankings from organic search  higher than your competition.

If you have any questions or need help with this topic, contact me at emorydigitalmarketing.

Steve Emory, President, Managing Partner Emory Digital

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Explore posts in the same categories: Google, Online Reputation, Positive Reviews, Reputation Management, Search Engine Marketing, Social Media

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One Comment on “Reputation Management-5 Tips to Protect Your Online Brand”


  1. Steve,
    Far too many clients ignore what people say about them online and almost just as many do not leverage the positive experiences of their customers. The postives can be viral too. I have 650 friends on Facebook and about the same number on Twitter and Linkedin. It is critical to keep them happy and talking about you.


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