10 Quotes to Ponder When Building Your Digital Strategy


In my last post, I mentioned the end of the Mayan calendar this year on December 21, 2012. Most likely this infamous milestone will not affect life as we know it. So now that we have some extra time…let’s review and reflect on some quotes from digital strategists and marketing leaders that clearly show the rest of us how and why we should not worry about our digital strategy. Instead, we should be focused on having a strategy to succeed in a digital world.

  • Scott Kelly, digital marketing manager at Ford Motor Co: “You’ll start to see us—and in general
    the industry—move away from just the
    static push advertising to more engaged
    conversations.”
  • Oliver Newton, head of emerging platforms at
    Starcom MediaVest: “The ad is yesterday. Content is the future.”
  • Rich Nadworny, Digital Strategy Blog: “Is your website about you or your customers?”
  • Sergey Brin, co-founder, Google: “Some say Google is God. Others say Google is Satan. But if they think Google is too powerful, remember that with search engines unlike other companies, all it takes is a single click to go to another search engine.”
  • Rupert Murdoch, media mogul: “The Internet has been the most fundamental change during my lifetime and for hundreds of years.
  • Vinton Cerf, US technology guru: “They say a year in the Internet business is like a dog year.. equivalent to seven years in a regular person’s life. In other words, it’s evolving fast and faster.
  • Jimmy Wales, founder, Wikipedia: “Imagine a world in which every single person on the planet is given free access to the sum of all human knowledge.”
  • Jeff Bezos, founder, Amazon: “It’s hard to find things that won’t sell online.”
  • Darren Lewis and Koen van der Wal, MetrixLab: “The web has staged an interactive coup and has handed power firmly to consumers.”
  • Clerk at Bed Bath Beyond last week: “If you have a smart phone, send this text message & code now – you’ll get an instant 20% off coupon for us to scan while you are waiting in line.”

Enjoy and Prosper!

Steve Emory, co-author DM Deja vu

President, Managing Partner Emory Digital

Advertisements
Explore posts in the same categories: CRM, Digital Strategy, Google, Online Marketing, Social Media

Tags: , , ,

You can comment below, or link to this permanent URL from your own site.

One Comment on “10 Quotes to Ponder When Building Your Digital Strategy”


  1. Steve,
    Thanks for sharing. The quotes are a road map to a great marketing strategy calling for a shift in focus to digital in 2012. I’ll go ahead and take my chances on what the end of the Mayan calendar means for 2013.
    Steve O’Driscoll


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: