Ninety Percent of All Data Created in the Last Two Years!

An IBM web page describes the company’s big data offerings by stating that 2.5 quintillion bytes of data are created daily now and as a result 90% of the data in the world has been created in the last two years.

 I never claimed to be a math major but if I understand the data progression correctly, it goes something like this:

1 Byte is made up of 8 bits

1 Kilobyte           KB          103          (or 1,000 bytes)

1 Megabyte        MB         106

1 Gigabyte           GB          109

1 Terabyte           TB           1012

1 Petabyte           PB           1015

1 Exabyte            EB           1018

 One Exabyte is equal to one quintillion bytes. To put this staggering amount of storage in some perspective, the world’s technological capacity to store information grew from 2.6 exabytes in 1986 to 15.8 in 1993, over 54.5 in 2000, and to 295 exabytes in 2007. This is equivalent to less than one 730-MB CD-ROM per person in 1986 (539 MB per person), roughly 4 CD-ROM per person in 1993, 12 CD-ROM per person in the year 2000, and almost 61 CD-ROM per person in 2007.

 Another way to begin to grasp the explosion is to realize that we are creating data at a daily rate of all the data that existed in 1986.

Four developments that have contributed to this extraordinary growth are:

  1. Mobility – Mobile devices are being used for much more than just making calls. Data is constantly generated about their use in Internet searches and even precise tracking of their location or instant direction mapping to your desired destination.
  2. Cloud Computing – Enables companies to rent as much data storage and computer processing power as they need.
  3. Growth of Scientific Research – The National Science Foundation awarded $8 million over the next five years to a group of seven universities to build and deploy a prototype data-management infrastructure for six fields to deal with expected explosive information growth: oceanography, hydrology, engineering design, plant biology, cognitive science and social science.
  4. Social Media – People communicating on social networks, using search engines to acquire information, downloading music, buying things online, using ATM’s and employing electronic banking  to pay their bills are just a few applications that have exploded exponentially.

 The world is changing at warp speed.  If you are someone who has resisted technology, it is time to change. You can’t afford to stand still anymore even for a day.


Explore posts in the same categories: CRM, DIgital Strategy, Lead Generation, Local Search, Mobile Marketing, Online Marketing, Paid Search, Search Engine Marketing, Social Media, Technology, Web traffic

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2 Comments on “Ninety Percent of All Data Created in the Last Two Years!”

  1. lesleycarter liked your post on DM Deja vu

    They thought Ninety Percent of All Data Created in the Last Two Years! was pretty awesome.

    And I think her blog is pretty cool too at

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