User-generated Content is Still King


User- generated content continues to power Social Media but it also is critical to driving sales for your business-both online and offline.

More than 80% of Gen Y, the largest consumer group in history is influenced by user-generated content when considering a purchase. In fact, 51% of them actually rate user-generated content more important than the opinions of friends and family!

Think about your own purchasing behavior when its time to buy a new car, book travel, buy electronics or purchase insurance. Do you do research online and read other (user-generated) consumer reviews before you buy? Answer this question honestly and you know how important Social Media is to your business.

If you are looking to boost your business now and the rest of this year, spend more time on your Website, Blogging, Twitter and be sure to try the new kids on the block Pinterest and Google+.

Consider it a gift to know that your own purchasing behavior is a guide to helping you attract more traffic and sales for your business.

Enjoy and prosper!

Steve Emory, co-author DM Deja vu

President, Managing Partner Emory Digital

Advertisements
Explore posts in the same categories: Online Marketing, Online Reputation, Social Media

Tags: , , , , ,

You can comment below, or link to this permanent URL from your own site.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: