5 Ways to Get Positive Online Reviews for Your Brand
Positive Reviews as you may know are the ideal outcome marketers covet as a result of customer engagement with a brand’s product or service. With today’s online social community, Positive Reviews are gold and can mean the difference in your business making or losing money.
Why Positive Reviews Matter:
- 90% of people trust recommendations from people they know
- 44% of purchases are influenced by consumer reviews
- 87% of people think the CEO’s reputation matters
- 78% of people research a product/service online before purchasing it
These five secrets will help you protect your brand and build bridges to your next customers.
1. Pay attention to the reviews you already have.
You can’t generate good reviews unless you have real customers to write them. Start by making sure to resolve any current complaints from your customers.
2. Engage your customers on Facebook and Twitter
Create a Facebook group and Twitter account for your business. Younger customers in particular will share their thoughts here without any prompting.
3. Respond quickly to bad reviews.
If a bad online review is warranted, thank the customer for their feedback and apologize for the bad experience. Respond quickly and you turn a negative into a positive.
4. Remember it’s a numbers game.
Even if you are providing the best product or service you can, some people will tend to complain. The more reviews you get, the more likely you are to get one or more bad reviews so your goal should be a large number of mostly good reviews.
5. Make reviewing as easy as possible.
Give customers easy ways to provide reviews and feedback on your website and on your social profile pages. If you are a bricks & mortar retailer-consider using mobile devices and QR Codes to gather reviews.
Enjoy and Prosper!
Steve Emory, co-author DM Deja vu
President, Managing Partner Emory Digital
- How to Use Social Media to Establish Trust (smallbiztrends.com)
- Use Online Reviews to Grow Your Business (boom360.com)
- Yelp and Others Change the Way Small Businesses Do Business (prweb.com)