Archive for the ‘CRM’ category

5 Ways to Get Positive Online Reviews for Your Brand

August 10, 2012

Positive Reviews as you may know are the ideal outcome marketers covet as a result of customer engagement with a brand’s product or service. With today’s online social community, Positive Reviews are gold and can mean the difference in your business making or losing money.

Positive Reviews

Positive Reviews are Like Gold

Why Positive Reviews Matter:

  • 90% of people trust recommendations from people they know
  • 44% of purchases are influenced by consumer reviews
  • 87% of people think the CEO’s reputation matters
  • 78% of people research a product/service online before purchasing it

These five secrets will help you protect your brand and build bridges to your next customers.

1.   Pay attention to the reviews you already have.

You can’t generate good reviews unless you have real customers to write them. Start by making sure to resolve any current complaints from your customers.

2.   Engage your customers on Facebook and Twitter

Create a Facebook group and Twitter account for your business. Younger customers in particular will share their thoughts here without any prompting.

3.   Respond quickly to bad reviews.

If a bad online review is warranted, thank the customer for their feedback and apologize   for the bad experience. Respond quickly and you turn a negative into a positive.

4.   Remember it’s a numbers game.

Even if you are providing the best product or service you can, some people will tend to     complain. The more reviews you get, the more likely you are to get one or more bad reviews so your goal should be a large number of mostly good reviews.

5.   Make reviewing as easy as possible.

Give customers easy ways to provide reviews and feedback on your website and on your social profile pages. If you are a bricks & mortar retailer-consider using mobile devices and QR Codes to gather reviews.

Enjoy and Prosper!

Steve Emory, co-author DM Deja vu

President, Managing Partner Emory Digital

Top Five Small Company Sales Shortcomings and How to Fix Them

June 9, 2012

The more opportunities I have had to provide freelance help to small owner-operated businesses, the more I recognize the differences in their approach and the similarities in their sales and marketing shortcomings.

1. Disappointing and inconsistent sales performance

*invest more time to manage and participate in your sales effort

*improve the consistency of your sales effort with a modestly priced CRM program like  SalesForce, Eloqua, or NetSuite to formalize your calling, emails, sales calls, tracking and reporting no matter how small your sales staff.

*Change your sales compensation to include commission based incentive.

*Eliminate sales staff members who have nor performed over a twelve month period.

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Ninety Percent of All Data Created in the Last Two Years!

June 2, 2012

An IBM web page describes the company’s big data offerings by stating that 2.5 quintillion bytes of data are created daily now and as a result 90% of the data in the world has been created in the last two years.

 I never claimed to be a math major but if I understand the data progression correctly, it goes something like this:

1 Byte is made up of 8 bits

1 Kilobyte           KB          103          (or 1,000 bytes)

1 Megabyte        MB         106

1 Gigabyte           GB          109

1 Terabyte           TB           1012

1 Petabyte           PB           1015

1 Exabyte            EB           1018

 One Exabyte is equal to one quintillion bytes. To put this staggering amount of storage in some perspective, the world’s technological capacity to store information grew from 2.6 exabytes in 1986 to 15.8 in 1993, over 54.5 in 2000, and to 295 exabytes in 2007. This is equivalent to less than one 730-MB CD-ROM per person in 1986 (539 MB per person), roughly 4 CD-ROM per person in 1993, 12 CD-ROM per person in the year 2000, and almost 61 CD-ROM per person in 2007.

 Another way to begin to grasp the explosion is to realize that we are creating data at a daily rate of all the data that existed in 1986.

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10 Quotes to Ponder When Building Your Digital Strategy

May 30, 2012

In my last post, I mentioned the end of the Mayan calendar this year on December 21, 2012. Most likely this infamous milestone will not affect life as we know it. So now that we have some extra time…let’s review and reflect on some quotes from digital strategists and marketing leaders that clearly show the rest of us how and why we should not worry about our digital strategy. Instead, we should be focused on having a strategy to succeed in a digital world.

  • Scott Kelly, digital marketing manager at Ford Motor Co: “You’ll start to see us—and in general
    the industry—move away from just the
    static push advertising to more engaged
    conversations.”
  • Oliver Newton, head of emerging platforms at
    Starcom MediaVest: “The ad is yesterday. Content is the future.”
  • Rich Nadworny, Digital Strategy Blog: “Is your website about you or your customers?”
  • Sergey Brin, co-founder, Google: “Some say Google is God. Others say Google is Satan. But if they think Google is too powerful, remember that with search engines unlike other companies, all it takes is a single click to go to another search engine.”
  • Rupert Murdoch, media mogul: “The Internet has been the most fundamental change during my lifetime and for hundreds of years.
  • Vinton Cerf, US technology guru: “They say a year in the Internet business is like a dog year.. equivalent to seven years in a regular person’s life. In other words, it’s evolving fast and faster.
  • Jimmy Wales, founder, Wikipedia: “Imagine a world in which every single person on the planet is given free access to the sum of all human knowledge.”
  • Jeff Bezos, founder, Amazon: “It’s hard to find things that won’t sell online.”
  • Darren Lewis and Koen van der Wal, MetrixLab: “The web has staged an interactive coup and has handed power firmly to consumers.”
  • Clerk at Bed Bath Beyond last week: “If you have a smart phone, send this text message & code now – you’ll get an instant 20% off coupon for us to scan while you are waiting in line.”

Enjoy and Prosper!

Steve Emory, co-author DM Deja vu

President, Managing Partner Emory Digital

Is This the End of the Movie Theater?

May 26, 2012

On Monday, May 20, 2012 a Chinese conglomerate announced it will buy major U.S. cinema chain, AMC Entertainment Holdings, for $2.6 billion in China’s biggest takeover of an American company to date. Dalian Wanda Group Co.’s purchase will create the world’s biggest movie theater operator. The Beijing-based company said it will invest an additional $500 million to fund AMC’s development. AMC operates 346 cinemas, mostly in the United States and Canada, and says it has 23 of the 50 highest-grossing U.S. outlets.

 “We support AMC becoming bigger, not only in the United States but in the global market,” said Wanda chairman Wang Jianlin at a signing ceremony for the acquisition. Wanda said AMC’s American management will remain in place and the headquarters will stay in the Kansas City area. It said staff numbers were not expected to be affected. The company employs some 18,500 people. AMC has reported losses for the past three years.

Back in 1959, Mary Pickford, who was a Hollywood star and also cofounded studio giant United Artists and the Academy of Motion Picture Arts and Science), claimed that cable TV would kill theaters. Then, of course, Jack Valenti famously said the VCR would be the “Boston strangler” to the movie business.

Yet, now, with home theaters, video on demand, streaming services and infringement, the theaters are once again insisting that this time theaters are really in trouble.

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So You Want To Open a Restaurant

May 16, 2012

How many times have you heard a family member or friend tell you they secretly wanted to own their own restaurant?

It may seem glamorous to those on the outside, but those in the know realize that it’s not. You will require an all-consuming passion for the restaurant and the patience of a saint. You will be open six or seven days a week. You will definitely start earlier than you thought and have later nights than you bargained for. It is relentless day in and day out with no sign of a break.

The strongest advice I can give is to work in a restaurant before you buy one. The most successful owners have waited tables, tended bar, worked in the kitchen and managed front of house and operations before investing.

Chances of Success

Restaurants fail at a 57 to 61 percent rate with the highest failure rate of 26 percent during the first year, 19 percent in year 2 and 14 percent in the third year. According to H.G Parsa, author of a study on restaurant failures and associate professor of hospitality management at Ohio State many restaurants close not because they couldn’t succeed financially, but because of personal reasons involving the owner(s) such as divorce, poor health or simply a desire to retire. “The successful owners were either very good at balancing their family and work lives or single or divorced.” (more…)

10 Important Things I Learned From Yogi Berra

May 14, 2012

To celebrate his 87th birthday, I thought I would share 10 important things I learned from New York Yankee catcher and manager, Yogi Berra.

1.  Reciprocity:  “Always go to other people’s funerals; otherwise they won’t go to yours.”

2.  Forward progress:“When you come to a fork in the road, take it.”

3.  On observation: “You can observe a lot by watching.”

4.  Miscalculation: “Ninety percent of the time the game is half mental.”

5.  Telling it like it is: “If you ask me a question I don’t know, I’m not going to answer.”

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