Archive for the ‘Google’ category

What’s Your Presidential Election Year Beer?

October 19, 2012

What’s your election year beer?

Who would have guessed that the most Democratic drink by a long shot is Cognac, or that such lite beers as Amstel Lite, Michelob Ultra, Miller Lite and Sam Adams Light tilt so far to the political right, while Bud, Miller High Life, and Natural Lite are Democratic?

Groups like No Labels that seek to revive bipartisanship on Capitol Hill would be well advised to serve Bud Light, Guinness, Scotch, Michelob Lite and Coors Original at their fundraisers. This story is an excerpt from a NY Times Blog posted by Thomas B Edsall.

Follow this link for the full story entitled ” Let the Nanotargeting Begin”. The opinions and comments in this blog do not represent the opinions or preferences of Emory Digital or its employees but nano-targeting is big with political ad campaigns and we thought you would enjoy considering the implications of  “what is your presidential election year beer?

Enjoy and Prosper!

Steve Emory, author DM Deja vu

President, Managing Partner Emory Digital

Ready for Changes to Google Shopping in October?

September 17, 2012

Internet shopping cart

If you are an Internet retail merchant currently spending a large part of your ad budget on SEM, get ready for some major changes in the cost for your product ads with Google Shopping, the major Comparison Shopping Engines and even text ads this October. If you are a top 10 spender with Google, you already know about the changes.

For everyone else, there may be tough times ahead to get your product ad listed on page 1.

Product Listing Ads that have been free on Google Shopping since 2010 are changing over to paid search. Your Ad will now show up only to the highest bidders on page 1, beside competing merchants. And that’s not all…the landscape and scarce real estate of page 1 is changing also so get ready for strong competitive page 1 bids for product ads and PPC cost increases for text ads of 20% or more.

Before the change, 50% of Google’s search revenue came from page 1 text ads and included free product listings. Beginning in October, fewer merchants will be able to fit on page 1 because paid product ads will dominate and push many text ads off of page 1 entirely. By 2013, the Google Click share will change dramatically with paid product listing ads projected to increase to 60%, and PPC (text ads) projected to shrink to about 25%.

To boost product ad ranking and shopping results this holiday season, smart advertisers will need to use more sophisticated channel management platforms to target their ad placement bids based on detailed merchant data feeds of their SKU’s to Google and other CSE’s. These bids will need to be segmented by CPA allowable based on the individual product’s profit margins.

In addition  to Google Shopping, top paid Comparison Search Engines include Amazon, Shopzilla, NexTag, PriceGrabber, Pronto and Become. Paid search based on product category and theme is completely different than optimization of keywords and websites, so this is another change likely to take some getting used to.

Enjoy and Prosper!

Steve Emory, co-author DM Deja vu

President, Managing Partner Emory Digital

10 Quotes to Ponder When Building Your Digital Strategy

May 30, 2012

In my last post, I mentioned the end of the Mayan calendar this year on December 21, 2012. Most likely this infamous milestone will not affect life as we know it. So now that we have some extra time…let’s review and reflect on some quotes from digital strategists and marketing leaders that clearly show the rest of us how and why we should not worry about our digital strategy. Instead, we should be focused on having a strategy to succeed in a digital world.

  • Scott Kelly, digital marketing manager at Ford Motor Co: “You’ll start to see us—and in general
    the industry—move away from just the
    static push advertising to more engaged
    conversations.”
  • Oliver Newton, head of emerging platforms at
    Starcom MediaVest: “The ad is yesterday. Content is the future.”
  • Rich Nadworny, Digital Strategy Blog: “Is your website about you or your customers?”
  • Sergey Brin, co-founder, Google: “Some say Google is God. Others say Google is Satan. But if they think Google is too powerful, remember that with search engines unlike other companies, all it takes is a single click to go to another search engine.”
  • Rupert Murdoch, media mogul: “The Internet has been the most fundamental change during my lifetime and for hundreds of years.
  • Vinton Cerf, US technology guru: “They say a year in the Internet business is like a dog year.. equivalent to seven years in a regular person’s life. In other words, it’s evolving fast and faster.
  • Jimmy Wales, founder, Wikipedia: “Imagine a world in which every single person on the planet is given free access to the sum of all human knowledge.”
  • Jeff Bezos, founder, Amazon: “It’s hard to find things that won’t sell online.”
  • Darren Lewis and Koen van der Wal, MetrixLab: “The web has staged an interactive coup and has handed power firmly to consumers.”
  • Clerk at Bed Bath Beyond last week: “If you have a smart phone, send this text message & code now – you’ll get an instant 20% off coupon for us to scan while you are waiting in line.”

Enjoy and Prosper!

Steve Emory, co-author DM Deja vu

President, Managing Partner Emory Digital

Why Unpaid Internships Should Be Banned

May 29, 2012

A recent post on Craigslist read:

“Film company has one opening for an editor. Must be creative, dependable, and have personality. Great opportunity for college student or graduate. This is an INTERNSHIP, please do not ask for or expect compensation.”

 In 2012 there appear to be three types of internship options for companies and college students:

internships for no compensation, internships for college credit in lieu of pay and Internships that provide modest compensation.

(more…)

Reputation Management-5 Tips to Protect Your Online Brand

April 27, 2012

One of the worst fears for any business is finding out that you are the victim of an unfair, dishonest smear campaign on the Internet.

As much as the Internet can help your business gain exposure and grow, it also provides a huge microphone to people looking to spread terrible rumors about your business.

You can’t afford to be defined by underhanded competitors or eccentric former customers!

Here are 5 Tips to help you take control of what is being said about you company on the Internet.

1. Browse the web and set up email alerts for your brand to be sure you know what is being said about your business. Go to http://www.google.com/alerts and be informed via email when new occurrences of your brand show up on the Internet.

2. Participate actively in your online community with blogging, email news and group forums to help give your brand a positive image. As you get more involved, the number of positive online reviews will occur.

3. Use Social Media to Your Advantage as many of your customers turn to Facebook, Twitter, Google + and Pinterest as a way of sharing and reviewing their experiences. This is one of the easiest ways to get feedback on your products or services and react to offset any negative press quickly.

4. Promote Customer Reviews to keep information about your company fresh and accurate. Business citation sources such as Google Places will aggregate information from third-party sources that may be old or less than favorable. Ask customers on you Website or in your store to give you a  review of their experience at the point of sale and offer a thank you incentive to do so. Then simply post this great new testimonial content on your Website and Social Profiles.

5. Leverage your positive reviews by asking publishers if you can link from the review to your site. This gives your Website fresh, relevant and positive content for new visitors to see and helps you conform to the new Google “Unnatural Links” algorithm that keeps your rankings from organic search  higher than your competition.

If you have any questions or need help with this topic, contact me at emorydigitalmarketing.

Steve Emory, President, Managing Partner Emory Digital

Google’s Unnatural Link Algorithm May Affect Your Website

April 20, 2012

Google’s latest algorithm  simply called “The Unnatural Link” update will have more impact on SEO best practices than any previous change of the last 8 years according to the latest buzz from SEO’ers and Google employees themselves.

Unlike the  most recent “Panda” update  that was designed to reduce visitors to sites deemed by Google as having low quality content, Unnatural Link penalizes sites (and their Organic search listings) based solely on a less than perfect linking strategy which includes just about all websites…

Google actually sent unnatural link notices to over 1 million websites letting them know that their SEO rankings may be adversely affected. So what does Google consider  out of favor as an “unnatural link” and in as a best practice?

Below is a summary of what I was able to cull from all of the the industry press, dialog with clients  and from our own SEO resource partner as a guide to what you should or should not do with your Website  SEO initiatives effective immediately:

OUT for SEO going forward-Commercial link networks like Build My Rank, Diamond Links and others, Agency link networks, sidebar links, overuse of anchor text, and collateral damage from legitimate links on your site that have since been sold and posted to unrelated sites.

IN  SEO  Best Practices-relevant links related to your product, service and industry, Social media, Blogs, online videos, Press releases,  local listings, fresh & relevant content and paid search (why do you think Google is making this change?)

SEO & Search Merge in 2012

Since Google has asked people to clean up their links, now is the time to find and hire a reputable Internet  marketing company who specializes in the integration of SEO with all of the online methods listed above that are IN.

Remember that SEO is a marathon not a sprint,  so any links that you have that got your website ranked high in the organic listings fast are likely to be lost as a result of the unnatural update.

If you have any questions or need help with this topic, contact me at emorydigitalmarketing.com.

President, Managing Partner Emory Digital

It’s Not SEO Anymore, It’s Marketing

March 12, 2012

When the topic of online marketing and search engine optimization (SEO) is discussed in meetings every day and even at marketing conferences, unfortunately SEO is often viewed as a silo of  it’s own, separate and distinct from all other forms of marketing.

The Comscore January 2012 report says that the average American user spent a record 36 hours online in the month-that’s a full time job’s worth of time!

If you are a marketing decsi0n maker responsible for driving more leads and sales growth for your company-and you want to achieve your goals in 2o12, you better start believing that SEO is at the hub of all marketing.

The question no longer is where do you spend your ad dollars, its how do you spend your budget online?

SEO

SEO today is at the hub of all marketing!

Take this  quiz to confirm it’s not SEO anymore, it’s marketing!

1. At your desktop or laptop PC when you Google the word or words that best describe your product or service e.g. “widgets” (not your brand or company name), does your web site appear on page 1 of the natural or non-sponsored listings?

2. Same question as above,  only with your blackberry, iphone or other PDA?

3. Have you reduced or eliminated entirely your Paid search spend as a result of gaining more page 1 organic listings from your most relevant, high-volume search keywords?

4. Have you integrated your website with external social media by linking and bookmarking from their profile pages to your site?

5. Have you experienced a significant gain in organic search as a % of all sources of traffic to your website?

If you answered yes to  3 or more of these questions, you will have confirmed for yourself that it’s not SEO anymore, it’s marketing. If you scored 1 or 2 yes’s, you need to get busy talking with an SEO pro…

Steve Emory, co-author DM Deja vu

President, Managing Partner Emory Digital