Archive for the ‘Mobile Marketing’ category

5 Ways to Get Positive Online Reviews for Your Brand

August 10, 2012

Positive Reviews as you may know are the ideal outcome marketers covet as a result of customer engagement with a brand’s product or service. With today’s online social community, Positive Reviews are gold and can mean the difference in your business making or losing money.

Positive Reviews

Positive Reviews are Like Gold

Why Positive Reviews Matter:

  • 90% of people trust recommendations from people they know
  • 44% of purchases are influenced by consumer reviews
  • 87% of people think the CEO’s reputation matters
  • 78% of people research a product/service online before purchasing it

These five secrets will help you protect your brand and build bridges to your next customers.

1.   Pay attention to the reviews you already have.

You can’t generate good reviews unless you have real customers to write them. Start by making sure to resolve any current complaints from your customers.

2.   Engage your customers on Facebook and Twitter

Create a Facebook group and Twitter account for your business. Younger customers in particular will share their thoughts here without any prompting.

3.   Respond quickly to bad reviews.

If a bad online review is warranted, thank the customer for their feedback and apologize   for the bad experience. Respond quickly and you turn a negative into a positive.

4.   Remember it’s a numbers game.

Even if you are providing the best product or service you can, some people will tend to     complain. The more reviews you get, the more likely you are to get one or more bad reviews so your goal should be a large number of mostly good reviews.

5.   Make reviewing as easy as possible.

Give customers easy ways to provide reviews and feedback on your website and on your social profile pages. If you are a bricks & mortar retailer-consider using mobile devices and QR Codes to gather reviews.

Enjoy and Prosper!

Steve Emory, co-author DM Deja vu

President, Managing Partner Emory Digital


Top Five Small Company Sales Shortcomings and How to Fix Them

June 9, 2012

The more opportunities I have had to provide freelance help to small owner-operated businesses, the more I recognize the differences in their approach and the similarities in their sales and marketing shortcomings.

1. Disappointing and inconsistent sales performance

*invest more time to manage and participate in your sales effort

*improve the consistency of your sales effort with a modestly priced CRM program like  SalesForce, Eloqua, or NetSuite to formalize your calling, emails, sales calls, tracking and reporting no matter how small your sales staff.

*Change your sales compensation to include commission based incentive.

*Eliminate sales staff members who have nor performed over a twelve month period.


Ninety Percent of All Data Created in the Last Two Years!

June 2, 2012

An IBM web page describes the company’s big data offerings by stating that 2.5 quintillion bytes of data are created daily now and as a result 90% of the data in the world has been created in the last two years.

 I never claimed to be a math major but if I understand the data progression correctly, it goes something like this:

1 Byte is made up of 8 bits

1 Kilobyte           KB          103          (or 1,000 bytes)

1 Megabyte        MB         106

1 Gigabyte           GB          109

1 Terabyte           TB           1012

1 Petabyte           PB           1015

1 Exabyte            EB           1018

 One Exabyte is equal to one quintillion bytes. To put this staggering amount of storage in some perspective, the world’s technological capacity to store information grew from 2.6 exabytes in 1986 to 15.8 in 1993, over 54.5 in 2000, and to 295 exabytes in 2007. This is equivalent to less than one 730-MB CD-ROM per person in 1986 (539 MB per person), roughly 4 CD-ROM per person in 1993, 12 CD-ROM per person in the year 2000, and almost 61 CD-ROM per person in 2007.

 Another way to begin to grasp the explosion is to realize that we are creating data at a daily rate of all the data that existed in 1986.


Is This the End of the Movie Theater?

May 26, 2012

On Monday, May 20, 2012 a Chinese conglomerate announced it will buy major U.S. cinema chain, AMC Entertainment Holdings, for $2.6 billion in China’s biggest takeover of an American company to date. Dalian Wanda Group Co.’s purchase will create the world’s biggest movie theater operator. The Beijing-based company said it will invest an additional $500 million to fund AMC’s development. AMC operates 346 cinemas, mostly in the United States and Canada, and says it has 23 of the 50 highest-grossing U.S. outlets.

 “We support AMC becoming bigger, not only in the United States but in the global market,” said Wanda chairman Wang Jianlin at a signing ceremony for the acquisition. Wanda said AMC’s American management will remain in place and the headquarters will stay in the Kansas City area. It said staff numbers were not expected to be affected. The company employs some 18,500 people. AMC has reported losses for the past three years.

Back in 1959, Mary Pickford, who was a Hollywood star and also cofounded studio giant United Artists and the Academy of Motion Picture Arts and Science), claimed that cable TV would kill theaters. Then, of course, Jack Valenti famously said the VCR would be the “Boston strangler” to the movie business.

Yet, now, with home theaters, video on demand, streaming services and infringement, the theaters are once again insisting that this time theaters are really in trouble.


Video, Social Boost US Mobile Content Consumption

April 13, 2012

According to eMarketer, new estimates project that by 2016 more than 110 million Americans or one third of the total US population will watch video content on a mobile phone at least once per month.

This year, just under 20% of the population, or 25.2% of US mobile phone users, are expected to watch mobile video monthly.

Are you a phone-video watcher? Does your company have a mobile phone website? Are your advertiser clients prepared to take advantage of this? Weigh in with your thoughts at

Read the full story and charts from eMarketer at

Steve Emory,

President, Managing Partner Emory Digital

3 Mobile Marketing Tips for Small Business

March 27, 2012

The value of Mobile Marketing is like real estate’s value-it’s all about location, location, location. You need to  deliver your company’s Ad or text message at the right time and place on the right device in the right  format.

“Mobile” today is more about just the cell phone. I admit that I pay for my Starbucks, redeem coupons and check the prices and ingredients of food in the market with a quick scan of my iphone. But mobile also means jumping from a desktop to a laptop, mobile phone or Tablet on the go to get our news, sports, entertainment, social and ad messages.

Here are 3 Tips for you to succeed in this environment by being aware of current trends happening now:

1. Get Permission to communicate via mobile telephone  number

It may seem obvious now but take a look at what information you capture online and at the point of sale. Then be sure to get permission from customers and prospects to communicate with them via their mobile devices. You can still place display ads on mobile ad networks but if you don’t have a cellular phone number  “list” you can’t establish a real-time dialog with customers on their preferred mobile device to keep them coming back for more.

Capturing  mobile phone numbers use to be a major hurdle but has become a standard business practice that is acceptable to most consumers. In 2012 it is equally as important as capturing postal address, home or business phone number and email.

2. Re-purpose your Creative for different mobile devices.

We all imagine our prospects surfing the Web or glancing at email messages on a 20 inch + work monitor. But imagine that same prospect in the airport with a 9 inch notebook computer or  scrolling through emails on a BlackBerry during a particularly boring meeting. Your ads don’t even show up or the headlines have disappeared off the edge of the screen.

When marketing to consumers at home, you may imagine your ads on the family computer. But more hours are being spent on Facebook or an iPhone during work hours checking personal messages on Gmail. They may be tweeting in front of the TV — and checking your website after seeing your commercial.

Mobile marketing is not about a platform or list of devices- it’s the way people are consuming your messages. Mobile does everything your laptop and desktop can do — and more — including including SMS, MMS, email, voice, Internet, the mobile web, Bluetooth and apps.

Explore available software tools and platforms that easily convert web pages to mobile compatible formats-some are free.

3. Know that your customers have a personal relationship with their mobile devices

Mobile adds new life to the one-to-one relationship between a brand and its customers with more customization possibilities, as well as more opportunities for customer feedback and conversations. With mobile options customers have a greater role in deciding how and when to interact with your company, leading to higher customer satisfaction with your brand.

Right now, texting and mobile web browsing are the top two activities on mobile devices. Email is in third place.

Now is the time for you to consider the opportunities for your company’s mobile advertising.

Steve Emory,

President, Managing Partner Emory Digital

Five Critical Changes You Should Make to Your 2012 Marketing Plan

March 15, 2012

Six  Dramatic Changes in the Performance of Traditional Media

Three months ago I delivered the first of a half dozen presentations to local small business groups recommending changes in their marketing plan for 2012. The ideas are driven primarily by dramatic changes we have seen in the last ten to twenty years in the performance of traditional forms of media.

Newspaper Daily circulation, which stood at 62.3 million in 1990, fell to 43.4 million in 2010, a decline of 30%. Sunday circulation held up slightly better, falling from 62.6 million in 1990 to 46.2 million last year, off 26% according to the Newspaper Association of America. In short your newspaper ad today is seen by at least 30% less potential customers for your product or service.

TV Television viewership has continued to decline and become more fragmented offering hundreds of channel choices. The latest Nielsen shows a 20% decline in viewership. 

Yellow Pages Yellow Pages usage has been dropping at a rate of 2 to 3% since 2004 and the decline escalated to 10 % a year in 2009 according to the independent Kelsey Group.