Posted tagged ‘Audience Targeting’

What’s Your Presidential Election Year Beer?

October 19, 2012

What’s your election year beer?

Who would have guessed that the most Democratic drink by a long shot is Cognac, or that such lite beers as Amstel Lite, Michelob Ultra, Miller Lite and Sam Adams Light tilt so far to the political right, while Bud, Miller High Life, and Natural Lite are Democratic?

Groups like No Labels that seek to revive bipartisanship on Capitol Hill would be well advised to serve Bud Light, Guinness, Scotch, Michelob Lite and Coors Original at their fundraisers. This story is an excerpt from a NY Times Blog posted by Thomas B Edsall.

Follow this link for the full story entitled ” Let the Nanotargeting Begin”. The opinions and comments in this blog do not represent the opinions or preferences of Emory Digital or its employees but nano-targeting is big with political ad campaigns and we thought you would enjoy considering the implications of  “what is your presidential election year beer?

Enjoy and Prosper!

Steve Emory, author DM Deja vu

President, Managing Partner Emory Digital

Is the New ‘No Track’ Button a Threat to Ad Industry?

February 23, 2012

In a Wall Street Journal story today, a coalition of Internet giants including Google Inc. has agreed to support a do-not-track button to be embedded in most Web browsers—a move that the industry had been resisting for more than a year.

If you are an online display banner advertiser-you know that this has been coming for a while. If you are new to online advertising,  it is important to be aware of this new consumer tool  that lets them control what they see or don’t see when they are surfing the Web and visit sites that accept ads.

In spite of all the hype, school is still out on how much of an impact this will really have on the revenue of Google and other Ad giants’  like Yahoo, MSN, Facebook and others.

I also wonder how many consumers really care if they are exposed to ads that are increasingly “audience targeted“. This refers to display ads that are only delivered to  consumers that match their exact profile including demographics, lifestyle and web behavior.

This is a win-win as I see it. Consumers with the “No Track” button on their Web browser can grant permission to be exposed to audience targeted ads by default, or opt-out by clicking a button . The online Ad industry makes  a long overdue decision to police itself and keeps the government from intervening in something they have  no clue about.

Steve Emory, co-author DM Deja vu

President, Managing Partner Emory Digital