Posted tagged ‘Online Reputation’

5 Ways to Get Positive Online Reviews for Your Brand

August 10, 2012

Positive Reviews as you may know are the ideal outcome marketers covet as a result of customer engagement with a brand’s product or service. With today’s online social community, Positive Reviews are gold and can mean the difference in your business making or losing money.

Positive Reviews

Positive Reviews are Like Gold

Why Positive Reviews Matter:

  • 90% of people trust recommendations from people they know
  • 44% of purchases are influenced by consumer reviews
  • 87% of people think the CEO’s reputation matters
  • 78% of people research a product/service online before purchasing it

These five secrets will help you protect your brand and build bridges to your next customers.

1.   Pay attention to the reviews you already have.

You can’t generate good reviews unless you have real customers to write them. Start by making sure to resolve any current complaints from your customers.

2.   Engage your customers on Facebook and Twitter

Create a Facebook group and Twitter account for your business. Younger customers in particular will share their thoughts here without any prompting.

3.   Respond quickly to bad reviews.

If a bad online review is warranted, thank the customer for their feedback and apologize   for the bad experience. Respond quickly and you turn a negative into a positive.

4.   Remember it’s a numbers game.

Even if you are providing the best product or service you can, some people will tend to     complain. The more reviews you get, the more likely you are to get one or more bad reviews so your goal should be a large number of mostly good reviews.

5.   Make reviewing as easy as possible.

Give customers easy ways to provide reviews and feedback on your website and on your social profile pages. If you are a bricks & mortar retailer-consider using mobile devices and QR Codes to gather reviews.

Enjoy and Prosper!

Steve Emory, co-author DM Deja vu

President, Managing Partner Emory Digital

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User-generated Content is Still King

July 31, 2012

User- generated content continues to power Social Media but it also is critical to driving sales for your business-both online and offline.

More than 80% of Gen Y, the largest consumer group in history is influenced by user-generated content when considering a purchase. In fact, 51% of them actually rate user-generated content more important than the opinions of friends and family!

Think about your own purchasing behavior when its time to buy a new car, book travel, buy electronics or purchase insurance. Do you do research online and read other (user-generated) consumer reviews before you buy? Answer this question honestly and you know how important Social Media is to your business.

If you are looking to boost your business now and the rest of this year, spend more time on your Website, Blogging, Twitter and be sure to try the new kids on the block Pinterest and Google+.

Consider it a gift to know that your own purchasing behavior is a guide to helping you attract more traffic and sales for your business.

Enjoy and prosper!

Steve Emory, co-author DM Deja vu

President, Managing Partner Emory Digital

Top 5 Digital Marketing Trends in 2012

February 13, 2012

Top 10 Marketing Trends in 2012

1. Reputation-90% of people trust online reviews. Regularly review and post  comments about your company, its products or services. Leverage social media assets like Facebook, YouTube and blogs. Ask  clients, vendors and peers to contribute. 78% search a company online before buying.

lead nurturing

2. Lead Nurturing-50% of online leads are not ready to buy and 90% or more visitors to your site do nothing. Include a CRM program in your budget and commit all employees to get permission from prospects to email and/or phone to stay in touch. Be sure to test or expand re-marketing as part of your display advertising to bring people back to your site that visited previously.

Mobile Website

3. Mobile-Expect mobile to produce leads and sales for you this year. At a minimum be sure you create and deploy a mobile version of your web site. 90% of mobile searches result in action; 53% purchase due to mobile search and 71% of users search after seeing a mobile ad.

Local Search

4. Local SearchGoogle now deems local search important and that means you should too. Last year there were over 4 billion local searches on Google each month. 20% of all searches are local; 61% of all local searches result in a purchase; 55% of consumers with mobile phones use them to buy local products or services.

SEO & Social are Merging

SEO & Social are Merging

5. Social and SEO Merge-Google  has accelerated this inevitable change with 70 million Google + users since June 2011, and then there is Facebook approaching 1 billion members, Twitter, YouTube (owned by Google) and others. Any effective SEO campaign already uses social profiles and their content plus social bookmarks and links to make its companion Website more popular for search engines. If you don’t have both SEO and Social media cooking in 2012-you will quickly begin to lag behind your online competition  for search leads and sales.

In summary, 2012 may be the end of the Mayan calendar, but it will also mark the coming of age and necessity for true end-end digital marketing.

Steve Emory, co-author DM Deja vu

President, Managing Partner Emory Digital

Credits: National Positions our SEO partner; Nielson  Report, Cone Communications, Hubspot, Google Smartphone User study, BIA Kelsey, eMarketer